A product by Zemora
LookLoop
LookLoop is an AI-powered wardrobe and styling app that helps people style the clothes they own and discover outfit combinations. Shopping for items that match their taste is in development.
Works in the web browser at lookloop.ai. There is no phone app yet.

The question behind it
“Should I buy this, given what I already own?”
Buying clothes online usually means deciding without an easy way to check a new item against what is already in your wardrobe. LookLoop is designed to help with that decision, and to help people get more out of the clothes they already own.
What it does
Built around the clothes you own
01
Your wardrobe, digitized
Add the clothes you own and keep them organized in one place.
02
AI styling suggestions
Get outfit and styling ideas generated from your own pieces.
03
New combinations
Explore ways to wear what you already have together.
04
Shopping that fits (in development)
Next: find products that go with your wardrobe and your style.
In the app today
From one photo to a digital closet
Upload a photo, and LookLoop finds the clothes in it, tags them and saves them to your closet.



How it makes money
Two ways to pay
Subscription plans
- Four plans: Free, Bronze, Silver and Gold
- Paid monthly, or yearly for 30% less
- Gold costs $24.99 a month and includes up to 1,000 closet items and 300 ZAR credits every month
- The free plan includes up to 100 closet items and 5 try-ons a day
ZAR credits
- AI features such as generating a look use credits, called ZAR
- People can buy extra ZAR in packs, from 150 ZAR for $6 to 1,000 ZAR for $25


Where it is today
An early version, live
The first version of LookLoop runs at lookloop.ai. We are improving it step by step before a wider launch.