Early version live

A product by Zemora

LookLoop

LookLoop is an AI-powered wardrobe and styling app that helps people style the clothes they own and discover outfit combinations. Shopping for items that match their taste is in development.

Works in the web browser at lookloop.ai. There is no phone app yet.

LookLoop closet screen showing three saved items: sneakers, dark jeans and a striped top
A closet in the live LookLoop app, November 2026.

The question behind it

“Should I buy this, given what I already own?”

Buying clothes online usually means deciding without an easy way to check a new item against what is already in your wardrobe. LookLoop is designed to help with that decision, and to help people get more out of the clothes they already own.

What it does

Built around the clothes you own

01

Your wardrobe, digitized

Add the clothes you own and keep them organized in one place.

02

AI styling suggestions

Get outfit and styling ideas generated from your own pieces.

03

New combinations

Explore ways to wear what you already have together.

04

Shopping that fits (in development)

Next: find products that go with your wardrobe and your style.

In the app today

From one photo to a digital closet

Upload a photo, and LookLoop finds the clothes in it, tags them and saves them to your closet.

LookLoop Smart Add screen: upload a photo and the AI finds the clothing items in itLookLoop Detected Items screen: a photo of an outfit and the clothing items found in itLookLoop closet screen showing three saved items: sneakers, dark jeans and a striped top
Screenshots from the live LookLoop app, November 2026.

How it makes money

Two ways to pay

Subscription plans

  • Four plans: Free, Bronze, Silver and Gold
  • Paid monthly, or yearly for 30% less
  • Gold costs $24.99 a month and includes up to 1,000 closet items and 300 ZAR credits every month
  • The free plan includes up to 100 closet items and 5 try-ons a day

ZAR credits

  • AI features such as generating a look use credits, called ZAR
  • People can buy extra ZAR in packs, from 150 ZAR for $6 to 1,000 ZAR for $25
LookLoop Plans screen: Free, Bronze, Silver and Gold subscriptions, monthly or annual; Gold is $24.99 a monthLookLoop ZAR Wallet screen: a credit balance and packs of 150 to 1,000 ZAR credits priced from $6 to $25
The Plans screen and the ZAR Wallet in the live LookLoop app, November 2026.

Where it is today

An early version, live

The first version of LookLoop runs at lookloop.ai. We are improving it step by step before a wider launch.